ISBN : 978-93-48613-63-9
Author : GURDIP SINGH
Ebook Price : Rs. 900 /-
Pages : 184 Approx
Binding : Soft
In the rapidly evolving landscape of global markets, the need for sophisticated analytical tools to guide decision-making has never been more critical. As international businesses seek to expand their reach and refine their strategies, the role of data-driven insights in shaping effective marketing approaches has become indispensable. This timely book, “Statistical Applications in International Marketing Research”, provides a much-needed framework for understanding and applying statistical techniques in the context of international marketing.
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