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BUSINESS POLICY AND STRATEGIC MANAGEMENT (Text and Cases)

ISBN :

Author : Reena Gaur, Richa Jain

Ebook Price : Free

Pages : 326 Approx

Binding : Soft

Contents
  • Introduction to Business Policy; Corporate Governance; Introduction to Strategic Management; Strategic Management Process; Environmental Appraisal and Swot; Environmental and Resources Analysis; Company Vision and Mission; Formulating Long-Term Objectives; Crafting Strategy; Strategic Analysis and Choice; The Grand Strategies; Industry and Competitive Analysis; Generic Strategies; Strategy and Competitive Advantage; Principles of Competitive Advantage; Value Chain and Generic Strategies; Different Routes to Expansion; Strategy Implementation & Execution; Strategy Evaluation and Control; Corporate Social Responsibility; Case Study
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Introduction to Business Policy; Corporate Governance; Introduction to Strategic Management; Strategic Management Process; Environmental Appraisal and Swot; Environmental and Resources Analysis; Company Vision and Mission; Formulating Long-Term Objectives; Crafting Strategy; Strategic Analysis and Choice; The Grand Strategies; Industry and Competitive Analysis; Generic Strategies; Strategy and Competitive Advantage; Principles of Competitive Advantage; Value Chain and Generic Strategies; Different Routes to Expansion; Strategy Implementation & Execution; Strategy Evaluation and Control; Corporate Social Responsibility; Case Study

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