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CONSUMER BEHAVIOUR (AN INDIAN PERSPECTIVE)

ISBN :

Author : P.K. Agarwal

Ebook Price : Free

Pages : 548 Approx

Binding : Soft

Contents
  • Consumer Behaviour : Introduction & Concept; Consumer Research; The Indian Consumer; Rural Customers and Consumer Behaviour; Market Segmentation; Market Targeting; Product Positioning; Determinants of Consumer Buying Behaviour; Consumer Decision Making Process; Theories of Consumer Behaviour; Models of Consumer Behaviour; Bnuying Motives; Motivation and Consumer Behaviour; Perception and Consumer Behaviour; Personality and Consumer Behaviour; Learning and Consumer Behaviour; Attitudes and Consumer Behaviour; Culture and Consumer Behaviour; Social Class and Consumer Behaviour; Group Dynamics and Consumer Reference Group; Family and Consumer Behaviour; Consumer Psychographics and Behaviour; Consumer Involvement and Behaviour; Consumer Satisfaction and Brand Loyalty; Diffusion of Innovation and Adoption of Product; Advertising and Consumer Behaviour; Consumerism; Organisational (Industrial) Buyer Behaviour
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Consumer Behaviour : Introduction & Concept; Consumer Research; The Indian Consumer; Rural Customers and Consumer Behaviour; Market Segmentation; Market Targeting; Product Positioning; Determinants of Consumer Buying Behaviour; Consumer Decision Making Process; Theories of Consumer Behaviour; Models of Consumer Behaviour; Bnuying Motives; Motivation and Consumer Behaviour; Perception and Consumer Behaviour; Personality and Consumer Behaviour; Learning and Consumer Behaviour; Attitudes and Consumer Behaviour; Culture and Consumer Behaviour; Social Class and Consumer Behaviour; Group Dynamics and Consumer Reference Group; Family and Consumer Behaviour; Consumer Psychographics and Behaviour; Consumer Involvement and Behaviour; Consumer Satisfaction and Brand Loyalty; Diffusion of Innovation and Adoption of Product; Advertising and Consumer Behaviour; Consumerism; Organisational (Industrial) Buyer Behaviour

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